Study: Opioid marketing tied to prescribing rates, overdose mortality

A county-by-county analysis of industry spending on opioid marketing, prescribing rates and overdose deaths from 2013 to 2015 showed an association between spending per capita and opioid prescribing rates and overdose deaths after one year. The study, published in JAMA Network Open, showed drug firms spent $39.7 million on opioid marketing to 67,507 physicians in 2,208 US counties between August 2013 and December 2015, which translates to nearly $600 in spending per physician. Click here to read the full article.